Showing all posts tagged #adtech:

Passive-Aggressive Unsubscribe Messages: eGain

Posted on November 20th, 2017

I’ve mentioned before that companies may engage in manipulative passive-aggressive messages when you unsubscribe. Today, I received one from eGain. Here’s the commentary for unsubscribe (honestly, not as bad as many others): But it gets worse. When you actually go to unsubscribe, it doesn’t automatically use the email address that they are spamming. Further, they attempt to gather another email address from you in the process. Finally, they add a “verification" step to further slow down and ...

#AdFree2016: What is the Reverse of Malvertising?

Posted on April 8th, 2016

I’ve talked about malvertising, before. Here’s a recap: In malvertising, the adtech ecosystem is used to distribute security intrusions and malware to users. This is not the intent of the adtechnologists or advertisers, but the very design of the adtech ecosystem is useful to and aligns with the malvertiser’s goal: get this content spread as far and wide as possible, achieve great penetration in the target market, and be as underhanded as necessary in order to make users see it and interact...

Todd Grotenhuis

Professionally an Information Security Specialist, Politically an Abolitionist, Theologically an Anabaptist